Moscow-based systems integrator and distribution specialists MS Max have recently been named EAW distributor for Russia. MS Max is one of the largest distributors and installers of professional audio and AV equipment in Russia and also has offices in Beverly Hills, CA.

MS Max's managing director Katherine Shesternina is looking forward to the collaboration. "EAW is a prestigious international loudspeaker brand that both complements and adds value to our existing portfolio. It has just the sort of high-end, high-tech profile we were looking for, yet at the same time, offers a huge variety of products that will be of great interest to our installation wing. EAW is an excellent fit for us."

EAW's European sales manager, Sean Martin, agrees. "The timing was perfect for both if us," he explains. "MS Max was looking for a major professional loudspeaker brand, and we were looking for new representation. From our point of view, MS Max has everything EAW requires from a distributor including a full sales team, a service center, technical support, and marketing, in addition to almost 20 years experience in the business. From their point of view, EAW is a valuable addition to an already high quality portfolio. Indeed, in order to demonstrate their commitment to both the brand and the relationship, MS Max kicked off proceedings with a bold $100,000 order, which I believe is proof of both their belief in the brand and their willingness to put in the necessary work to make it pay off in their territory. I am confident that together we can build and grow EAW into the number one professional loudspeaker brand in Russia."