American DJ (ADJ) didn’t just step outside the box when it redesigned its website, it shattered the box into a zillion little pieces, coming up with an original, innovative, smart-looking—and very user-friendly—site that offers visitors lightning fast product lookups, easy navigation, detailed product photos, and an extensive library of video links, as well as a host of extras like instant product registration and quick signups for its ADJ Advantage loyalty program.

The revamped site has a more interactive home page, with vibrant color photos of American DJ’s newest and most exciting products, YouTube videos of American DJ lighting in use, tour dates for ADJ On Tour, links to the ADJ Advantage Awards program, the ADJ MySpace page, and more.

With more product photos, the home page is a visual delight, featuring the latest and most state-of-the-art ADJ products and technology. Each photo has a clickable link that leads directly to the product’s page, where users can find more detailed information.

For those looking for a specific ADJ product, “Take Me To A Product,” a new, comprehensive quick-find tab with a drop-down menu makes shopping for lighting needs easier than ever. Every ADJ product, from the AccuSpot series to the newest offerings, such as MyDMX Lighting Control Software, is listed for easy point-and-click access to the product description page.

New to the American DJ website are YouTube videos of ADJ products in action. “We really wanted to provide American DJ customers with a dynamic, new experience that reflects the breakthrough changes that have taken place in our line, from LED technology to innovative audio products like the SDJ-1 Mixer and TT Record Turntable,” said Scott Davies, general manager of the American DJ Group of Companies. “These are exciting times for our company and our industry, and we wanted a website that reflects this excitement.”