American DJ (ADJ) didn’t just step outside the box when it redesigned its website, it shattered the box into a zillion little pieces, coming up with an original, innovative, smart-looking—and very user-friendly—site that offers visitors lightning fast product lookups, easy navigation, detailed product photos, and an extensive library of video links, as well as a host of extras like instant product registration and quick signups for its ADJ Advantage loyalty program. The revamped site has ...

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