One of the highpoints at E3 (Electronic Entertainment Expo) in Los Angeles in June was Microsoft’s press event launching new games for their Xbox, including “The Beatles Rock Band,” with real Beatles Paul McCartney and Ringo Starr, as well as Yoko Ono, on hand for the fun (and games!). “This is a focused communications moment for Microsoft,” says Manny Treeson, who served as LD for the event, which included a live broadcast on G4 as well as presentation to ...

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