You're mixing a show, and a wireless microphone drops out. The performance is marred. The whole audience notices, remembers, and likely talks about it after the show. You go backstage and encounter the angry actor and management, grumbling—perhaps yelling—about what happened. Of course, we've all had similar experiences on a more commercial level, without giving it a second thought: You make a call on your mobile phone, and when your call is dropped, you're not usually surprised. You dial ...

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