Sakchin Bessette, co-founder and creative director of Moment Factory, was the lead artist for the multimedia aspects of the Super Bowl Halftime Show, working to deliver the video content under Rodgers’ direction. “Madonna’s management called Cirque du Soleil [for a recommendation], and Jean-François Bouchard put the creative team together on their side,” says Bessette of his team’s involvement. “They wanted some help on the creatives for the Super Bowl project, and so Jean-François called ...

General Admission

This content is free to access as a registered user

Why register It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

Already registered? here.