Sakchin Bessette, co-founder and creative director of Moment Factory, was the lead artist for the multimedia aspects of the Super Bowl Halftime Show, working to deliver the video content under Rodgers’ direction. “Madonna’s management called Cirque du Soleil [for a recommendation], and Jean-François Bouchard put the creative team together on their side,” says Bessette of his team’s involvement. “They wanted some help on the creatives for the Super Bowl project, and so Jean-François called ...
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