Burbank, Calif. USA -- The Themed Entertainment Association (TEA) announced that the co-Chairs of the 2012 SATE Conference will be Yves Pépin, and Joe Rohde of Walt Disney Imagineering. SATE 2012 will be held in Paris, France on 20 & 21 September. SATE stands for Storytelling - Architecture - Technology - Experience. Pépin and Rohde will head up a volunteer committee drawn from around the world.
Pépin and Rohde have received many industry accolades including both having been honored with TEA's Buzz Price Thea Award for a Lifetime of Outstanding Achievements (2006 and 2012 respectively). (Read more about the Thea Awards.)
With strong successes in both Amsterdam and Orlando in 2011, the SATE conference will now be held once a year and will alternate between North America and Europe, bringing together the industry's expertise in a unique, international, educational and networking event that focuses on the creation of outstanding guest experiences. (Read about the SATE '11 conference in Orlando.)
TEA will publish additional details of SATE 2012 in the near future on its website.