Lighting designer Francisco “Pincel” Gabriel designed an enormous cube suspended over the main arena floor for maximum visibility by the entire crowd without interfering with the rodeo activities or blocking any sightlines to the main stage for the evening concerts. The cube held LED screens accentuated with Robe moving lights to allow spectators to view the rodeo events up close.
Because of the location of the cube, high above the center of the arena floor, W-DMX BlackBox F-1 was used as Transmitter and Receiver to deliver a reliable DMX signal to the moving lights for the duration of the event.
The W-DMX and lighting equipment was supplied by Apple Produções. Technical consultation was supplied by Daniel Ridano, owner of Lighting Bits, South American W-DMX distributor based in Sao Paulo, Brazil.
“It worked flawless as usual, said Ridano of W-DMX, “This was definitely something we could not have achieved otherwise. The weather was hot, the crowds were huge and the schedule was tight. There wasn’t time for error and I knew we could trust W-DMX.”
“Daniel has consulted on the use of W-DMX on some of the most impressive events in South America including Natal Luz, Machu Picchu and the Bradesco Seguros Christmas Tree,” said Niclas Arvidsson, CEO of Wireless Solution. “We were very impressed to see the creative use of W-DMX for this prestigious rodeo.”
Wireless Solution Sweden is the world’s leading manufacturer of Wireless lighting control equipment, now celebrating 100,000 units sold worldwide and over 40 OEM partners. Hailed for its reliability and ease of use, Wireless Solution’s W-DMX range of products is the consistent choice for top professionals in the lighting industry and specified with perfect results in high-profile events and installations around the world. W-DMX is also hailed as the best wireless OEM solution. W-DMX has been used in major lighting applications including the Marina Bay Sands in Singapore, Bruce Springsteen, Lady Gaga, Coldplay, Superbowl XLVI and many more.
For more information about W-DMX, visit www.wirelessdmx.com. For additional Barretos Cowboy Festival show information (in Spanish) visit
Photos courtesy Apple Produções.