Wikipedia defines Text Message Marketing as…“the practice of taking the marketing message directly to the personal pocket of your prospect.” This form of direct advertising is revolutionizing the way in which businesses advertise to consumers. Currently 1.8 billion consumers are communicating via text messaging, and in a recent study Inside Express revealed that 45% of consumers prefer receiving advertisements in the form of digital coupons. These advertisements are proven to have a huge response rate, upwards of 12 percent or more. Powerful statistics like these clearly indicate an emerging trend surrounding the effectiveness that a mobile marketing campaign, using a text message marketing component, can have on consumers.
Currently all types of venues, from Nightclubs, restaurants, and retail outlets… to local businesses, real estate agencies, and churches, are harnessing the power of Text Message Marketing to generate additional streams of revenue for their business. The process is simple… First, businesses owners allow customers to “opt-in” (meaning they text a keyword such as “SUBSCRIBE” to an associated number), or manually enter customers into their database. Then when specials arise, or various promotions are active, that business sends bulk text message advertisements to their customer's cell phones, with an advertisement listed, inviting them to come into that business and partake in the special or event.
Pangolin, one of the world's leading producers of software and hardware devices for the text message industry, has been a driving force in the mobile marketing arena. Their text message software, called Interactive Messaging Unlimited (IMU), allows businesses to run their own mobile marketing campaigns internally, rather than having to pay a third-party company for the same services. When comparing Pangolin's approach with other text message software providers out there, which “lease” you the software, (meaning you pay a “per text message”, or “per campaign fee”), the costs are substantially reduced for the business owner. This is because Pangolin sells the software outright, so businesses can run it from their desktop or laptop computer. In this way, the businesses own the software and can use it at any time, as often as they like and for whatever they like, and they are completely in charge of the Text Messaging Promotions as well as their data and their customers' data. Also, in many cases there are no per message or per campaign fees of any kind.
Pangolin offers several software levels to suit all types of budgets, from small local businesses, to large scale corporate clients. At each level, the software allows users to send out text message blasts to clients, while automatically creating a database of numbers for future contact and promotions. Pangolin's IMU software also gives users the ability to run SMS voting, text to win campaigns, and automated information reply services. In addition, IMU gives users the option of incorporating a “text to screen” component, where people can send text messages to TV's and various screens at their venue, and engage in text message chat, as well as texting song requests to the screen, birthday shout outs, rants, raves, and more to share with everyone.
Pangolin entered the text message industry in the year 2000, offering the Interactive Messaging Unlimited software to high profile clients around the world. However the real revolution for the company is now taking place at the local level, where small businesses are utilizing Pangolin's text message software to keep customers updated on their latest offers and coming back for more.
For more information on Pangolin, and their line of text message marketing products, visit: www.PangolinSMS.com
Director of Finance and Marketing
Pangolin Laser Systems Inc.