I. Weiss is pleased to announce that Sera Daemi has joined the company as Director of Operations. Most recently Daemi was General Manager at RTR Technologies, a leading manufacturer of heating products and control systems for the rail industry. Daemi brings a wealth of experience to this position, having lead efforts in production, finance, human resources, marketing, and operations. I. Weiss president, David Rosenberg states "Sera was previously part of the I. Weiss team as the drapery production manager in the late 1980s; it is fantastic to welcome her back to the company as we look to expand and better serve our clients." She will be working closely with Senior Vice President Jennifer Tankleff in day to day operations.