Timed to coincide with the company's 15-year anniversary, the new logo presents a dynamic, more visually commanding presentation of the company name. It reflects the cutting edge technology Earthworks is well known for and is designed to increase brand awareness as the company expands into new markets both domestic and global.
Earthworks has long been a favorite of recording studio and live sound professionals. The company's engineering and marketing teams have consistently listened to its customers in an effort to provide the most useful tools for a variety of music and sound applications. With recent changes in its personnel—including a new chief operating officer—Earthworks has beefed up its customer service, marketing, and R&D efforts and the new logo reflects these changes. With several recent new product introductions and more new products on the horizon, the company is making a concerted effort to branch into the installed sound and broadcast markets. The new Earthworks logo is expected to help increase visibility in all the markets it serves.
Bill Norton, Earthworks' Chief Operating Officer, commented on the company's new look, “In its first fifteen years of operation, Earthworks firmly established itself as an industry leader in microphone technology. Our products reflect a strong commitment to our customers. When drummers and percussionists wanted a microphone system optimized for their unique challenges, we responded with the DrumKitâ„¢ and Drum Periscopeâ„¢ series. Similarly, when pianists and sound engineers wanted a better way to mic the piano, we delivered the PianoMicâ„¢ systems. There's a tremendous vitality within our company and our engineers are responding to the requests of our varied customer base with some really innovative product offerings. With a newly designed website and a variety of fresh and exciting products, this is a great time to expand our presence. We believe the new logo reflects the upbeat, positive dynamic exemplified by all that is Earthworks.”
About Earthworks, Inc.
Earthworks is a New Hampshire, U.S.A. based manufacturer of High Definition Microphones that is dedicated to quality and sonic excellence. Each Earthworks product is handmade with great care, meticulous attention to detail, and a strong emphasis on quality. Earthworks prides itself in making only the very best in professional audio equipment intended for mission critical sound applications. For additional information, visit the company online at www.earthworksaudio.com.