Christie® and Cineviz are tying technology and art together at the Midland Center for the Arts in Midland, Michigan, with a tailor-made experience highlighting the abilities of Christie Interactivity Kit. With its ‘Escape the Ordinary’ theme, the center is unique in that it encourages both participation and appreciation for art, music, science and history.
“This project started when I showed the people at the center a trade show video where Christie displayed a digital paint canvas and they loved what they saw,” said Mike Driedric, vice president of business development, Cineviz. “Then the conversation steered itself to this exhibit space – and having an actual paint wall here. The director of exhibits – who is an artist by trade – really wanted to create an experience for the facility.”
In the main gallery, Cineviz installed four high definition Christie FHD551-X LCD flat panels in portrait mode – two on each side of a four-inch gap. The two canvasses allow participants to engage and interact with a digital paint palette using Christie Interactivity Kit and an application developed by Nytric in conjunction with Baanto™ Touchscreen technology. To reduce wear and tear, Cineviz placed tempered glass over the flat panels with the Interactivity Kit’s modular frame placed around the display.
Christie Interactivity Kit Differentiates Itself
Christie Interactivity Kit lets multiple users interact simultaneously with a rectangular video wall, with the resolution and speed needed to support finger-based gestures such as flicking, pinching, rotating and scrolling with reliable, accurate performance.
Designed in pieces that fit perfectly around Christie MicroTiles, the Christie Interactivity Kit can be configured into 84 different sizes. The kit can accommodate practically any large format display up to 21.33 feet wide and 6 feet high, or up to a 16-units wide by 6-units tall Christie MicroTiles array. The easy-to-use, field-installable kits attach around the display wall perimeter and plug into a computer USB port without any need for drivers.
“In a lot of paint programs, you use a plus/minus sign to control the intensity of the color. However, with the Interactivity Kit, you actually replicate the painting experience because you can use a paintbrush and blend, for example, pink and blue to make purple. You can also push harder to have a larger spot or a deeper shade of purple. Or you could run a thin line off the brush.”
Driedric also said the project shows how ideas can come to life thanks to Christie Interactivity Kit. “This display really showcases interactive visual displays.We tailored the solution specifically to the museum – tying a physical solution with an interactive solution to deliver an experience that people can’t get anywhere else.”
Higher Expectations Met with Cineviz and Christie Interactivity Kit
In today’s rapidly changing world, the technology of yesterday is no longer the draw it used to be for museums – especially for the younger generation who quickly embrace the newest technology.
“The youth of today quickly lose interest in static displays so Cineviz gears its design and engineers its solutions for the museum market to the tweener (ages 8-12) population,” added Driedric.
The reaction has been overwhelmingly positive and, as Driedric pointed out, the staff is just as fascinated as the exhibitors are. “When you hear that, you know the installation is a winner,” he added. “This is the right solution. We are proud of what we have done at Midland and we are proud to work with Christie.
“There is a lot of brand equity with Christie and utilizing that brand for this project was a valuable asset. We love working with Christie and enjoy the experience they bring to the table. We are committed to the Christie solutions because we believe it represents the leading technology in display solutions,” Driedric concluded. “We believe the Christie product surpasses anything else on the market.”