JCDecaux recently unveiled a new London advertising landmark, exclusively designed by award-winning architects Foster and Partners. The M4 Tower, which is the first of its kind, is set to become a reference point for the city’s travelers and commuters. In a first for outdoor advertising, the structure is made almost entirely from special glass housing LEDs. Eighty James Thomas Engineering’s PixelArc fixtures are meticulously positioned inside the tower creating stunning full spectrum color ...

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