When Walt Disney World Resort previewed its newest Walt Disney’s Animal Kingdom® attraction, Expedition Everest, in New York’s Times Square, it was determined to create a billboard spectacular that could stop even the toughest New Yorkers in their tracks. The 57-story exteriors of two Times Square buildings were transformed into a snow-covered Mount Everest. A rumbling avalanche was added, as were flying acrobatic climbers and a hair-raising roar. Most importantly, the piercing glare of the ...

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