Gallery: Macy's New York Christmas Windows

Macy's Christmas Windows

Spark Group designed the 2010 Macy's Christmas Windows for New York, Chicago, San Francisco, Washington DC, Boston, Philadelphia, and Pittsburgh locations.  The project took 3,500 hours of design time.

PRG Scenic Technologies

PRG Scenic Technologies provided production management engineering and construction services on the windows. More than 41,000 automated sequences will take place over the nine-week run.

The six windows in the New York location at Macy's Herald Square will see approximately 7,000 passersby per hour at peak season. The display runs November 18 to January 3 in select cities across the country.

The six windows in the New York location at Macy's Herald Square will see approximately 7,000 passersby per hour at peak season. The display runs November 18 to January 3 in select cities across the country.

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Animations for the LCD screens were also created from paper and filmed.

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Lighting, video, and automation are time-based and run in-sync to within 10 millionths of a second.

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The windows are inspired by an animated movie Macy's produced last year called, Yes, Virginia, about Virginia O'Hanlon, who wrote a letter to the New York Sun in 1897 asking if Santa Claus was real.

The six windows in the New York location at Macy's Herald Square will see approximately 7,000 passersby per hour at peak season. The display runs November 18 to January 3 in select cities across the country.