has entered into an exclusive dealer partnership with Lightpower of Germany. Through the distribution agreement, German customers will have direct local access to first-class sales, service, and support of Vari*Lite® sales products.
"The partnership is important to us commercially, technically, and also from an image standpoint," said Lightpower managing director Ralph-Joerg Wezorke. "Vari*Lite products are much more than multifunctional lighting fixtures. There is a special feeling about using Vari-Lite, from the products themselves to the quality service and support the company provides. Because Lightpower is an experienced and well-structured sales company, we can extend that level of service into the markets we serve."
Lightpower will offer customers in Germany an outlet to purchase the full line of Vari*Lite for-sale automated lighting products, including the Series 2000™ fixtures as well as the recently introduced VL1000™ ERS luminaire, which has received high praise and accolades throughout the industry. Based in Paderborn in the central heart of Germany, Lightpower's location offers easy access to all parts of the country. The products are expected to arrive and be ready for purchase by mid-May.
"The German market is very significant for automated lighting in Europe," said Bob Schacherl, Vari-Lite vice president of sales and marketing, "particularly with the VL1000 ERS luminaire lending itself to affordable permanent installations. Lightpower is one of the leading dealers in the region and has established a reputation of delivering exceptional service to its customers. The partnership was a natural fit."