has entered into a partnership with LDDE Vertriebs GmbH, granting the Vienna-based dealer rights to the sale of Vari*Lite® products in Austria. Through the distribution agreement, Austrian customers will have direct local access to sales, service, and support of Vari*Lite products, including the Series 3000™ product line, Series 2000™ products, and the award-winning VL1000™ ellipsoidal reflector spotlight.
Vari-Lite European sales manager Simon Roose and LDDE sales manager Markus Komertzky at PLASA.
"The Austrian market is established and holds good potential for Vari-Lite," said Vari-Lite vice president of sales and marketing Bob Schacherl. "We are excited about the opportunities that the partnership with LDDE presents. LDDE is well-respected within the Austrian lighting industry for its quality and customer service, which is what made them an attractive addition to our dealer network."
LDDE specializes in the stage, studio, and architectural lighting industries. The company's clients include some of the most prestigious theatres, museums, and universities in the region. In addition, LDDE has a strong foothold within the Austrian television industry.
"We are thrilled to finally be able to offer Vari*Lite automated lighting fixtures to our customers," said LDDE sales manager Markus Komertzky. "LDDE is committed to delivering high-quality products and services to the lighting professionals we work with on a daily basis."