Medialon has helped TrygVesta, the second-largest supplier on the Nordic market for general insurance, inspire employees to develop new ideas with an innovative business lab in Denmark.

Danish AV company AVC set up the lab where all audio, video, and lighting functions are controlled by Medialon Manager. The lab is a large space which can be divided and controlled as if it were several meeting rooms featuring projectors, smart boards, DVD players, touch panels, LED lighting, and conventional lighting.

The Main idea from Tryg was to create an innovative creative room to inspire and surprise employees with a room where the creative process can take place in order to develop new concepts and business solutions. When employees enter the room they can select among 10 different mood themes, which is reflected in ambient sound light settings and image projections for the lab.

As a PC-based system, which natively uses IP control, Medialon Manager can control any software, from simple keystroke emulation to complex IP protocols. With more and more devices becoming PC based, like video servers, this opens a wide range of opportunities.

TrygVesta consists of Tryg, Denmark's largest general insurance company, Vesta, the third largest in Norway, Dansk Kaution (Denmark) and Enter (Norway). The Group also has a rapidly growing branch office in Finland and a presence in Sweden. TrygVesta's insurance products provide protection for more than two million private individuals, and the Group employs a total of 3,700 people.

Medialon programming for the new lab was done by John Bøge Hansen with project sales by AVC's Christian Dannevang.