Ambitious by any measure, the total transformation of New York's iconic Radio City Music Hall for this year's Video Music Awards (VMAs) on September 13 was nothing short of breathtaking. With the auditorium floor cleared of seats and replaced with towering structures that flanked the walls, the resulting image was a potent blend of New York brownstone and the wedding cake tiered balconies of Milan's La Scala opera house "It all starts with the producer, the director, and an idea," explains ...

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