EUniverse, Inc. the interactive entertainment network, will acquire direct marketer L90, Inc. in a cash deal worth up to $55 million.The resulting efficiencies will help L90, which has suffered from the online ad slowdown, attain profitability, executives said during an investor conference call. In addition, the merger will add more than $2 million in net income to the eUniverse balance sheet in the first year, according to CEO Brad Greenspan. That money will come from cost savings, and ...

General Admission

This content is free to access as a registered user on

Why register for It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

Already registered? here.