Strand Lighting announced today that Sonny Sonnenfeld would be rejoining Strand after a 20-year absence, as commercial consultant and New York Representative, serving the consultant, Broadway, and dealer community.

Sonny joined Century Lighting (now Strand) in 1945, after serving throughout WWII in the South Pacific. In 1961 he co-founded Lighting & Electronics, rejoining what had then become Strand Century from 1975 to 1985.

“Sonny is coming home to Strand after a brief 20 years away from the family – it’s a very cool thing!" says Strand president Tim Burnham. "Sonny has forgotten more about this business than most of us will ever know, and his rejoining us speaks volumes for the direction Strand Lighting is taking. We’re working very hard every day to satisfy our growing customer base, and now we’re going to have to work twice as hard to satisfy Sonny!”

Sonny will continue to live in Las Vegas and will commute regularly to New York City and to the Strand Lighting HQ in Southern California. He can be contacted at: 702 263 5136 or