Rome-based Link Srl., the manufacturer of world-renowned Eurocable and LK Connectors, is opening Link USA, Inc. in Altamonte Springs, FL.

The company has been formed to support the growing demand for LK Connectors and Eurocable products in North America. One of the new company’s principal tasks will be that of providing the US market with a sizeable stock of cables from the Eurocable range, in order to satisfy the rising demand for Link’s cabling products in a more efficient manner. By warehousing stock here in the U.S., Link will be able to deliver products in a more timely and cost-effective manner and will have dedicated support personnel in the U.S.

Link USA, Inc. will be managed by Craig Beyrooti, an industry veteran who has a long history with Link and who has been the North American distributor of Eurocable products for the past several years. marketing and public relations services will be provided by STONEjam Consulting.

While Link will continue to offer LK Connectors through their existing U.S. Distributors, the Eurocable product lines will be distributed directly by Link USA through a network of rep companies and dealers.

"We are very excited about the launch of Link USA," says Assunta Fratocchi, managing director, Link Srl. "We have had a successful presence in the United States for several years through our distributors and this new company represents the next step in our continuing commitment to offer our distributors and customers the best possible service and support."

For more information, go to www.linkusa-inc.com.