ETC announces a new leadership role for Mike Griffith. Effective immediately, his new title is Director of Sales. In his expanded new position Griffith will oversee the direction of both ETC Architectural and ETC Entertainment sales within the Americas and Australia. Griffith will work with the diverse team of ETC regional sales managers throughout those territories.

Griffith’s most recent role and title at ETC was Director of Entertainment Sales. A respected industry insider, Griffith has been with ETC for over 18 years in key sales roles, with a hiatus of four years from 1998-2001, when he served as Vice President of Sales for Wybron and subsequently National Sales Director for ETC dealer Barbizon.

Along with ETC’s Mark Vassallo and Bill Gallinghouse, Griffith is credited with much of ETC’s early sales success, a pioneer in introducing ETC product to the industry. According to Mark Vassallo, vice president of sales, "The long-term relationships and strong client base that Mike has built for ETC are invaluable. And his deep knowledge of the business make him the ideal person for this position."