Robe UK Ltd, a direct sales operation of Czech Republic-based moving light manufacturer Robe Show Lighting, launched recently. Robe UK is a joint venture between Robe Show Lighting and Ian Brown, formally managing director of Coe-tech. The new company, based in Northampton, is set up to exclusively supply and market the rapidly expanding Robe brand in the UK and Republic of Ireland. Robe UK is the latest Robe Show Lighting subsidiary to be established around the globe, after Robe Italia srl and Robe America.

Left to right: Ladislav Petrek (Robe Show Lighting), Ian Brown (Robe UK), and Josef Valchar (Robe Show Lighting)

Brown says, "It was a logical step forward to form the new company. The last 12 months has been a really positive experience for us, supplying and installing Robe in all areas of the industry, and the new business will allow us to build on that, focusing on our long-term business objectives for Robe. It’s refreshing to work with enthusiastic people like Josef [Valchar] and Ladislav [Petrek]." Brown adds that Robe luminaires’ combination of features, build, engineering quality, and cost-effective pricing is exactly the right formula for continued success.

Robe’s Josef Valchar comments, "Establishing Robe UK was the obvious choice to move our name and reputation forward in the all-important UK market." Robe UK offers Robe Show Lighting the advantages of working in close collaboration with an experienced and knowledgeable distributor. "We can be closely involved with their decision making," continues Valchar, "while Robe UK has all the benefits of our worldwide marketing resources."