Sennheiser Electronic Corporation (SEC) announces the appointment of Robby Scharf to the position of western region market development manager, Pro and MI products.

In his new role, Scharf functions as the key liaison for contractors, consultants, sound hire companies, and recording studios to introduce new products, implement training sessions, provide product application expertise, and expand the customer base. Along with these tasks he will also create innovative sales strategies, develop new markets and successfully grow market share for Sennheiser, Neumann, HHB, Turbosound, Klein + Hummel ,and Australian Monitor. Scharf is based in Los Angeles and reports to Jamie Scott, Sennheiser's western regional sales manager.

Scharf's experience began in the recording, production, and creative arenas of various audio/video companies. Subsequently, he held several positions within Guitar Center's management division, with the most recent being pro audio district division manager/product specialist, Los Angeles. In addition to being an accomplished bass player, Scharf's background provides a solid understanding of the Sennheiser product line as well as its end users.

"Sennheiser makes and distributes some of the greatest products in Pro &
MI," notes Scharf. "It's an honor to be part of this wonderful company and sales team."

"Robby's strong understanding and keen insight of Sennheiser's products, markets and the audio industry will help us leverage our customer relationships and ultimately grow our sales," comments Scott. "With his great people skills and technical expertise, I have tremendous confidence in Robby's ability to serve the diverse needs of Sennheiser's customer base and product lines, while making inroads into new market segments.