Norwegian projector manufacturer projectiondesign has appointed Chris Axford to the role of director of international sales and marketing. Axford will be integral in managing and consolidating the company’s international sales and marketing efforts.

Axford has worked within projectiondesign for two years as senior regional sales manager, responsible for the UK and Ireland markets. In this role, he applied his business skills and knowledge to company-wide sales and marketing related tasks that saw significant market growth. Prior to his working with projectiondesign, he managed the sales and marketing division for UK AV integration company, Reflex Ltd.

Delighted with the appointment, Jørn Eriksen, CEO at projectiondesign comments, “Chris has already proved himself in a senior sales role within the company. He’s extremely well respected by his peers and by our important clients. In his new role, we’re expecting Chris to further his outstanding contribution to projectiondesign as well as the whole Professional AV and Home Theatre industry.”

Axford adds, “this is a fantastic opportunity and I’m thrilled to move into a more international role. It’s a very exciting time for projectiondesign right now and I think that there’s a lot of scope to focus on further developing the international audio visual markets as well as specialist markets.”