Wired Magzine was on to something clever when they reported about how PixMob gave out 80,000 hats embedded with infrared technology and LEDs. Why? To turn the entire audience at the Super Bowl XLVIII at MetLife Stadium into a giant video screen during the Halftime show featuring the very talented Bruno Mars with a guest shot by the Red Hot Chili Peppers. Clever? Yes... 

“It takes a lot of technology,” Vincent Leclerc, head of creations at PixMob, told Liz Stinson of Wired. The Montreal-based technology company has also produced immersive light shows for festivals and bands like Arcade Fire, Black Keys and Maroon 5. 

And as noted in the Montreal Gazette about this technology at the Super Bowl: It’s what PixMob envisions as the next level of immersive entertainment technology, which on Sunday meant turning a stadium full of painted football fans into enlightened, as it were, human pixels as part of a larger, panoramic picture.

Go behind the scenes with PixMob:

Super Bowl Halftime Show Video:

Read the full Wired article here: How 80,000 People Became A Human Video Screen At The Super Bowl

Read the full Montreal Gazette article here: Montreal firm PixMob Turns Super Bowl Crowd Into Human Pixels