Philips Lighting announces the appointment of K.R. (Kaj) den Daas to the position of CEO of Philips Lighting Company, N.A., the U.S.-based lighting company affiliated with Royal Philips Electronics (NYSE: PHG, AEX: PHI). The announcement was made by Theo van Deursen, president/CEO of Philips Lighting B.V., and member of the Board of Management, Royal Philips Electronics.

In his new role den Daas will be responsible for lighting operations in the United States, Canada, and manufacturing operations in Mexico. He will oversee the manufacturing, distribution, sales, and marketing of Philips products, as well as supervise the more than 4500 employees in Philips factories, warehouses, sales, and headquarters locations.

den Daas, who continues to serve as executive vice president for Philips Lighting B.V. headquartered in Eindhoven, The Netherlands, has spent more than twenty years in the lighting industry. Previous assignments have taken him to Canada and the Asia Pacific area.