Adlib Audio introduces three new managers to its Merseyside, England-based operation. It is the final element of a staged re-alignment exercise that started 12 months ago and has included a £250,000 investment in revamping, expanding and re-organizing its warehouse and offices and the acquisition of lighting rental operation Adlite by Adlib Audio.

“It’s all designed to streamline the company further and ensure we deal efficiently with the massive increase in workload we’ve experienced over the last 2 years” explains director Andy Dockerty. He continues “It’s also aimed to free up the director’s time to focus on actually structuring and ‘directing’ the company. Apart from that, hopefully I’ll also get time to mix more live bands and possibly even embrace the ‘digital console revolution’ that I currently detest” (Dockerty is also known as "Analogue Dad").

Dave Jones has been with Adlib for 15 years. He is an enthusiastic manager, and will be working closely with newly appointed PA warehouse manager, Phil Stoker, whose mission is to ensure the gear always leaves the premises pristine, and that the latest technology is always featured. Jones will also be supported by senior PA account handler Phil Kielty and Lindsey Farrell.

Roger Kirby has been at Adlib 12 years, since leaving Liverpool University, originally working as a live sound engineer. He moved into sales five years ago, taking a wealth of practical hands-on experience. Kirby will be supported by fellow director and designer, Dave Fletcher, and Ian Greenwood, who is now managing the Joinery Shop. Admin-wise, Kirby will work alongside Nick Turner, and Mark Burnley has been brought in as installation projects manager.

Pete Abraham initially joined Adlib’s Sales department seven years ago and then moved into Lighting five years ago. With Adlib Audio’s purchase of Adlite Productions came Abraham’s chance to run the busy lighting department.

Dockerty sums up, “With the new infrastructure in place, we’re anticipating that the directors will now have the time for their proposed foot massages, feng-shui classes, golfing days, continual holidays in the Caribbean and more time to spend on their yachts…After all, we know how easy it is in this industry!!!”