Hydrel announces the addition of Rochelle Kimball as market development manager. Rochelle will be teaming with Dan Roth to manage Hydrel's western region business activities. Her career in the lighting industry spans 23 years, starting with an apprenticeship in architectural lighting design. She has worked for lighting design firms in both Los Angeles and San Francisco. Beginning in 1992, she spent nine years with Philips Lighting as a specification marketing and lighting application consultant. Her most recent position was with the 16500 Lithonia agency as a specification sales representative.

Hydrel's commitment to the architectural and landscape community continues to expand with the addition of Rochelle Kimball. She has extensive experience in lighting design and specification sales. She is a graduate of California College of Arts and Crafts in San Francisco. She taught and lectured at Lightfair, San Jose State University, UCLA, and Berkeley Extension Schools of Interior Design and Interior Architecture, Academy of Art, FIDM, and more. Rochelle is a member of IES and Designers Lighting Forum, having served on both Boards of Directors. She currently resides in San Francisco.