Martin Professional A/S is delighted to announce that Ulrich Borup Hansen has joined the company in the position of product manager, smoke. Ulrich, who assumed the position in April, will oversee the company’s complete range of Jem and Magnum haze, fog, and heavy fog products.

Borup Hansen comes to Martin from Cheminova A/S, a large global chemical company based in Denmark, where he worked as a product manager dealing with strategic product development and global implementation.

“I'm excited to join a company with as great a market position as Martin holds today. Recognizing the long and successful history of Jem family smoke products and Martin’s unique background in continuously offering leading smoke products to the market, by setting focus on value and benefits for the customer, I'm confident that we will remain the preferred choice within the industry,” says Borup Hansen.

Borup Hansen is based at Martin Professional’s worldwide headquarters in Aarhus, Denmark and replaces Mark Frihagen as product manager. Frihagen, business area manager, smoke, also recently assumed the position of managing director for Martin’s security smoke division.