TIR Systems Ltd. announces a marketing partnership with Lumileds LLC for the marketing and sales support of Lumileds’ Chip Strip product line. The new marketing partnership combines TIR’s experience in marketing and supporting lighting products in the architectural and corporate identity markets along with Lumileds’ strength as a leader in the manufacture of high-power LEDs. As part of this agreement, TIR assumes worldwide marketing responsibility (Australia and New Zealand excluded) for the Chip Strip product line, which will continue to be manufactured by Lumileds.

For more information, visit www.tirsys.com and www.lumileds.com.