Successfully concluding their first year of operation as the themed architectural and fiber-optic system design firm Simply By Others LLC (Simply By Others) principal designers David LaVigna and Ellen Lampros have announced a number of a number of new developments.

First, the company has relocated to new headquarters at 415 Main Street, Suite B, Ridgefield, CT 06877. Of course, new phone and fax numbers are part of the package, at 203-894-8605 and 203-894-8655 respectively. Concurrent with the move, the company launched its revamped web site ( and new corporate identity.

On the project front, design work is nearly complete on Strike Long Island, the third facility Simply By Others has designed for Strike Holdings. Strike Long Island will join sister facilities Bowlmor Lanes in Manhattan and Strike Bethesda in Maryland as specialized entertainment environments in the Northeast.

Strike Long Island is a 55,000-sq.-ft. facility that houses an electric racetrack, VIP lounge, sushi bar, 36 bowling lanes, and three bars. Simply By Others designed a lighting system that offers a modern alternative to traditional bowling alley lighting, using entertainment fixtures such as High End Systems ColorPro units as well as that company’s new C16 architectural luminaires with color-changing and both spot/wash options. Supported by ET Capio dimming, the entire system is controlled from Entertainment Technology’s Horizon Playback Gold and Crestron touch screens. David LaVigna designed the system to provide remote access to programming functions via a high-speed Internet connection. The cueing was pre-programmed at Prelite NY on a WYSIWYG system. This optimized onsite programming time and assured there were no surprises.

Other fall projects for Simply By Others included the lighting for the GQ Lounge, a special event GQ Magazine hosted at the Pressure Lounge in Manhattan (above Bowl-Mor Lanes) during the month of September. Featuring a number of interactive demonstrations of sponsoring companies representing the latest in fashion, entertainment and so forth, the GQ Lounge was open to the public during at certain times and was also used for sponsored special events by supporting sponsors. The lighting package was provided by New York’s Big Apple Lights.

Also on the firm’s work agenda is a design project for the Seventh Day Adventist’s Visitors and National Broadcast Center in Silver Springs, Md. This 3,000-sq. ft. space is a multi-use facility with both a studio lighting package and architectural lighting design element.