has announced the appointment of industry veteran Peter McKenzie as their new market manager for Australia. Peter‘s goals in joining the Selecon team are to consolidate Selecon’s position as the number one supplier of theatrical luminaires, increase brand recognition and market penetration in the Australian market. With the support of the Selecon factory team and the Australia wide dealer network, Peter will be working to maintain and improve customer service levels, reducing delivery schedules, offering market specification and training including promoting Selecon products through all Australian theatre training facilities.

Prior to 2000 Peter was a sales director at Show Lighting Australia, responsible for Clay Paky sales in the Australasian region. Since then he has been sales manager at Selecon’s Queensland distributor, The Production Shop. A classically-trained musician Peter served his electrical apprenticeship before combining his love for the performing arts and his technology and business interests. “With his considerable commercial acumen and industry experience Peter’s appointment reinforces Selecon’s commitment to the Australian performance lighting industry” comments Selecon’s managing director, Jeremy Collins in making this announcement.

Peter takes over the position from David Ferguson at next month’s ENTECH Trade Show. David leaves the Selecon position to concentrate on developing the market for his invention, the ‘Fergo’, the plastic image technology ( which so successfully demonstrates and exploits the heat management and advanced optics of Selecon’s Pacific range.