bolstered its product marketing and technical support team, hiring George Masek for the newly created technical product manager position. The move gives Vari-Lite a veteran with more than 20 years as an entertainment lighting professional and puts him in a critical technical support/product marketing role. It gives the company another experienced industry pro who can answer questions and provide on-site support for Vari*Lite® customers.

"Vari-Lite has always prided itself in being a lighting company, and not just a company that makes lights," says Steve Carson, general manager of Vari-Lite parent company Genlyte Controls. "When we created the technical product manager position, it was important that we bring in someone who recognizes the 'show must go on' mentality of the entertainment industry. George understands the needs of true lighting professionals because he spent years on the road as one of them."

Masek will be based out of the company's Dallas headquarters. Much of his time will be spent on the road working with Vari*Lite dealers and end users, providing training and product support. His responsibilities also include product demonstrations and new product development.

Masek spent 13 years with Vari-Lite in various positions ranging from technical support to in-house sales, working with clients such as Disney Theatrical, Disneyland, and Holland America Cruise Lines among others. He also worked as Vari*Lite lighting technician for numerous tours, including Fleetwood Mac, Gloria Estefan, Depeche Mode, Aerosmith, and many others. Prior to joining Vari-Lite, Masek was lighting designer for the Incredible Acrobats of China.

"I'm thrilled to be back in Dallas," Masek says. "I'm really looking forward to getting out and meeting with the lighting guys who are using automated lighting products. In the last year and a half, Vari-Lite has introduced some of the greatest lighting products I've seen in my 20 years in the industry. I honestly believe they are the best automated lights available."

You can contact Masek at 214-647-7980 or