appointed Michael Friedman as its Vice President of Business Development. Friedman will focus on the marketing and sales of leading edge lighting technology to the architectural and themed entertainment design community.
"Michael Friedman's experience in the lighting industry, as well as his ability to market our business and build strong relationships with customers will contribute to our continuing growth," says Bill Lairamore, president, 4Wall.
"I became familiar with 4Wall over several years - watching them build a business based on extraordinary standards of service, attention to detail and innovation in lighting," Friedman says. "I am pleased and proud to become a part of this great team." Friedman was most recently Executive Vice President of Airstar Space Lighting, and has served in marketing and sales management positions with Xenotech-Strong, Wildfire and Bausch & Lomb, Inc.