Super Vision International, Inc. announced that Mike Bauer has been hired as the vice president of sales and marketing.

Bauer previously served as vice president of sales for both Lighting Corporation of America and Cooper Lighting, a one billion dollar division or Cooper Industries. Over his six years at Cooper Lighting, Bauer also served as the director of marketing and product development for Lumark, McGraw-Edison, and Cooper Utility Lighting, and regional sales manager for the Southeast US. He began his career with General Electric and served as national sales manager for GE Lighting Systems Canada, after extensive roles in production planning, logistics, marketing, and product development.

"Mike brings over 16 years of lighting and 8 years of senior executive and consulting experience with three of the largest lighting companies in the world, with emphasis in sales, marketing, product development, acquisitions and business development," says Brett Kingstone, president/CEO of Super Vision. "He also has strong relationships with key principles and top management throughout the lighting industry. But just as important as his experience and relationships, is the energy level and excitement that inspires people and moves an organization forward. We are very excited to have Mike Bauer on our team."