JVC Professional Products Company today announced the appointment of Craig Yanagi as national marketing manager, creation products. In his new position, Yanagi will play an instrumental role in the development of the division's annual business plan and its business goals of expanding JVC's creation product line into new markets.
As national marketing manager, creation products, Yanagi will be responsible for market analysis, business planning and development, new product pricing and launches, sales forecasting as well as fostering key third-party relationships. He is also responsible for creating high-impact marketing programs for JVC's ProDV, ProHD, DVD and tape decks products.
"We are pleased to have someone of Mr. Yanagi's experience and caliber join JVC," says Robert Mueller, executive vice president, JVC Professional Products Company. "His proven leadership and strategic thinking complement the direction JVC is heading. We anticipate that Mr. Yanagi will weave his highly successful marketing and sales expertise into JVC's overall mission of accelerating the growth of our creation products."
A 19-year veteran of Sony, Yanagi brings diverse product line experience, strong leadership skills, and a pro-active management style. Throughout his career, Yanagi has created award-winning marketing programs and has extensive operations experience in consumer, media, broadcast and professional product lines. Prior to joining JVC, Yanagi was a system integration account manager for broadcast and production systems division at Sony.
"I am excited to become a part of the JVC team whose reputation for full-featured, high-quality products is confirmed by the top tier customers they serve," comments Yanagi. "I look forward to assisting JVC bring innovative technological advancements to market and increase product awareness within new as well as current broadcast and professional applications."