4Wall Entertainment has hired Jim Schoenfelder to fill the newly created position of vice president of rental development. Mr. Schoenfelder will be managing the expansion of 4Wall New York's rental account base.

Michael Cannon, CEO, states that "the addition of Jim to our New York rental division will enhance our commitment to growth while maintaining our level of service. Jim's dedication to clients makes him a natural fit with 4Wall."

Schoenfelder brings with him 10 years of experience in the New York theatrical lighting market. He served as the rental manager at GSD Productions for the past three years. Prior to GSD he was an Account Executive at BASH Theatrical Lighting for six years. In 2003, he won the "Local Hero Award" issued by The Alliance of Resident Theatres / New York for "continued service and dedication to the Off-Broadway Theatre Community."

"I am excited about joining 4Wall Entertainment and am looking forward to reuniting with many former BASH colleagues," says Schoenfelder. "I am looking forward not only to enhancing the relationships with 4Wall's current client base, but also to reach out to new clients to show them how they can benefit from 4 Wall's outstanding equipment selection and personal service."

Contact Jim Schoenfelder at jschoenfelder@4wall.com, or call 4Wall-New York at (201) 329-9878.