The International Communications Industries Association, Inc.® (ICIA®) announced that Terry Friesenborg, CTS, has assumed primary responsibility for all ICIA activities outside North America.

Friesenborg, who has been in the AV industry since 1979, is now senior vice president for international development. Responsibility for ICIA's education and certification programs has shifted to ICIA vice president Melissa Taggart.

"We have been working hard to make the association truly international," explains ICIA executive director Randal A. Lemke. "Putting a senior staff person in this position is both a natural evolution of the work we have been doing for the past ten years and a significant commitment for the next ten."

Friesenborg has been involved with international activities since joining ICIA in January 2000. As vice president for education and international development, he helped open a Singapore office in 2000, a UK office in 2002, and a Munich office in 2004. Prior to joining the ICIA staff, Friesenborg served on its board of governors from 1992 to 1999. He served on the executive committee in 1994 and became president in 1998.

"It was during the '90s that we began putting the 'I' in International Communications Industries Association," remembers Friesenborg. "We started with the establishment of our first non-U.S. show, InfoComm Asia, in Singapore in 1995, then we created a Sydney office."

Responsibility for the Integrated Systems events has shifted to Friesenborg from Jason McGraw, Snr. Vice President for Expositions, who will focus more heavily on InfoComm International, ICIA's flagship tradeshow in the US.