High End Systems Inc. has hired Tim DeLaere as its new national sales manager, A/V Channel for North America. DeLaere will oversee audiovisual channel development strategy for the company's line of Digital Lighting products.

In this newly-created position, DeLaere will continue to build High End’s position as a leading manufacturer of digital lighting products (projection-based technology). He will support the company's growing pro-AV channel presence in the professional entertainment lighting industry with focus on increased sales opportunities for national solution providers and product installers.

Most recently employed with Barco, DeLaere brings to High End more than 10 years of experience leading the development and implementation of marketing strategies for high-profile imaging technology-based companies.

Says DeLaere, “High End Systems is one of the few companies with the capability and product offering that bridges technology between the lighting and video industries. It will be a dramatic application of new technology for the pro-AV channel.”

HES CEO Frank Gordon comments, “This is a great opportunity for High End to develop a parallel sales channel and better understand the requirements and application of the pro A/V end users and customer base. Combined with our new distribution agreement with Christie Digital, this firmly establishes High End as a true partner to the A/V industry.”

DeLaere reports to Bill Morris, recently promoted to Executive Vice President, Business Development and Worldwide Sales.

Based in Atlanta, DeLaere can be contacted via email at tim_deLaere@highend.com or by phone at 678-938-1398.