Group One Ltd. is pleased to announce the appointment of Matt Larson as its national sales manager for Professional Audio Products. In his new position, Larson will oversee the US sales efforts of Group One’s roster of audio products, which include DiGiCo, MC2, and XTA. Larson is a pro audio veteran, whose previous experience includes business and sales manager for the prestigious Midas and Klark Teknik lines.

“I am excited to be part of the Group One team,” Larson states. “They are known for assembling key players in the professional audio markets for their sales force. From MC2 to XTA to DiGiCo, G1 has a strong roster of the best audio products available. DiGiCo, for one, has a complete lineup of digital mixing consoles for all types of applications, from the flagship SD7 right down to the robust SD8. Prior to the launch of the DiGiCo SD8, with its powerful floating point processing, many sound engineers had to choose alternatives while sacrificing sonic performance. I look forward to being a resource to all of our customer’s growth plans.”

“As the former head of sales for Midas and Klark Teknik, this is quite a coup for Group One,” says Jack Kelly, Group One president. “Matt brings a wealth of sales and marketing expertise and knowledge, as well as extensive contacts and a fabulous reputation within the audio community. We are thrilled to have him as part of our team.”