Pro audio distribution specialists, Fuzion announced the formation of a new lighting division at the 2004 PLASA Show.
The new division, Difuzion, will be headed by Graham Barron, who has spent the last four years at Martin Professional, having dedicated much of his professional career to lighting design, support, consultancy, and sales.
DIFUZION will open its account by confirming an exclusive UK distribution deal with German-based Futurelight. "I was ready for a new challenge and was impressed by the set-up at Fuzion," Barron. "As for Futurelight, they produce a comprehensive, attractively-priced range of well-made products — and yet historically the brand has been under-exposed in the UK."
Fuzion plc managing director, Tony Oates, explained the strategic decision to move into lighting. "Our portfolio of pro-audio products is relatively complete and meshes well. Technology convergence means that avoiding conflict between brands will become increasingly difficult — and adding more pro-audio brands was not on our agenda. Increasing market share with our existing lines and meeting our financial objectives, therefore requires us to move horizontally within our market — and the lighting division is a logical step."