Fons de Vreede has been promoted to a new role as High End Systems' European sales director. Based in Utrecht, Netherlands, de Vreede joined the company last August as sales manager for Central Europe.

"With the addition of our new UK Sales Director David Linger and our Southern European Sales Manager Vangelis Ziakas in Greece, we now have a fine and experienced European sales force and an experienced staff in the London office to cover more territory," says de Vreede. "I am looking forward to working with my two new colleagues as well as our customers in Europe. Especially now: we have such interesting products as our Catalyst and digital lighting range and the new Flying Pig Systems products."

HES CEO Frank Gordon comments, "I am looking forward to the synergy and leadership that Fons will bring to this sales region for High End. His 25 plus years of industry experience will be invaluable in this role, combined with his physical presence and proven performance in Europe." He continued, "Fons will work closely with Bill Morris, VP Americas Sales, in providing the visibility and attention demanded by our worldwide customer base."

Prior to High End, de Vreede worked in various capacities within the industry, including Flashlight and more currently, with Disney Paris in roles of project management.