Lightning Strikes, Inc., developer of award-winning SoftSun® and Lightning Strikes® has hired Robert P. Fiorentino to serve as vice president, sales and marketing. In this newly created position, Fiorentino will direct the company’s sales and marketing efforts worldwide. Fiorentino was most recently vice president of sales and marketing at Redlake-MASD, LLC, a subsidiary of Roper Industries, where he was responsible for Redlake’s worldwide sales and marketing organization, including its ...

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