Alpha One’s Falcon™ 3K xenon lights will premier in the US for the first time at the upcoming 49th Annual Grammy® Awards. Following a hugely successful premier of Falcon 7K Beams on the recent Super Bowl XLI halftime show, lighting designer Bob Dickinson will use six Falcon 3K Beams and six 3K Falcon Flowers during the three-hour live television special.

The 49th Grammy Awards, produced by Cossette Productions, will take place Sunday, February 11, at the Staples Center in Los Angeles and will be broadcast in HDTV and 5.1 surround sound on the CBS Television Network at 8pm (ET/PT). The show will also be supported on radio via Westwood One worldwide and XM Satellite Radio, and covered online at Grammy.yahoo.com.

The Falcon Beam, available in 3K to 8K for both indoor and outdoor applications, uses the very latest xenon technology, with a built-in electronic ballast and upgraded optics. These compact new fixtures are the brightest, most reliable sources to date and are specifically designed for both floor-mounted and suspended/inverted use. The Falcon Beam easily converts into a multiple-beam Falcon Flower. With the Flower option, either effect can be achieved using the same fixture body. The entire conversion takes less than 15 minutes.