Exhibitions and Trade Fairs Pty Ltd (ETF) today announced that it has acquired the ENTECH trade show from the founder of the event and publisher of CX Magazine, Julius Grafton.

Ben Ashton, Chief Executive Officer of ETF, said "We are excited to be bringing on board the premier trade event for the entertainment technology industry. ETF has the capacity to add real value for ENTECH exhibitors and visitors through our depth of experience in organising trade shows and the backing of the PBL media group whose interests include broadcasting, media and entertainment."

"I am delighted that ENTECH is now owned by one of the leading trade show organisers in Australia – ETF. I am further excited that Australia’s most prominent and successful media company has backed the acquisition" said Grafton. "The decision to sell arose following an approach by ETF, with whom we’ve been friendly for some years."

Louise Brooks has joined ETF as ENTECH Show Manager, working under the direction of ETF Event Director Rodney Cox. CX Magazine advertising sales will continue to be managed and conducted from the ETF office by Ms Brooks. This provides a seamless transition for all clients of ENTECH and CX Magazine as all existing relationships and systems are retained.

"We’ve known Rodney and ETF for a long time. Likewise they know ENTECH and understand the boutique nature of an industry like Entertainment Technology. They have exciting ideas and a mature outlook for taking the show to the next level", commented Julius Grafton. "Plus they already run my favorite show, The Sydney Motor Show!"

CX Magazine will remain the official show publication for ENTECH. Julius Media are committed to the bi-monthly publication with the March/April edition the largest yet. CX has set new circulation records and attained critical acclaim since its launch just 12 months ago. Juliusmedia will also shortly announce the opening date of its new entertainment technology college at Rydalmere.

ENTECH 2004 will be held at the Sydney Convention and Exhibition Centre from Monday, April 5 to Wednesday April 7. The event includes the major trade exhibition for the entertainment technology industry and a comprehensive seminar programme. Details and free registration for the exhibition at www.juliusmedia.com