Known for its unique tradeshow booths, ETC is outdoing itself this year with an edgy new booth design for LDI. Staging the grand finale of a record product-release year, ETC wanted a bold new booth. Promoting the theme of ETCâ€™s new-product campaign, the booth is all about what ETC calls Complete Control â€“ showcasing 21st -century tools for 21st -century lighting. ETCâ€™s new flagship Eosâ„˘ console, ETC Congoâ„˘ jr console, and the ETC-distributed Pharosâ„˘ AVC will take center stage.
The ETC marketing group worked with Murphy-Catton Inc. to develop a booth design concept that would provide the best environment to demonstrate products. The full construction and detailing was done completely in-house at ETC. For several weeks ETC CEO Fred Foster and his talented crew of theatre-tech savvy employees were covered in sawdust and paint from working on the handmade structureâ€“a state theyâ€™ve grown accustomed to since creating the simulated Victorian theater in ETCâ€™s London office earlier this year and the well-known ETC headquarters atrium before that.
The reception desksâ€“the first glimpse visitors will have of the ETC boothâ€“are bold, functional, and welcoming. Drawing on ETCâ€™s history of stand design, this yearâ€™s layout includes sails, but with a bold new look. The large fabric structures are printed with product graphics that are colorful, angular, and immediately eye-catching. Showgoers will also be drawn to the four innovatively designed new demonstration tables. With their sleek contours and user-friendly construction, theyâ€™ll showcase Eos, Congo jr, and more in the ETC Complete Control line-up. The booth will be completely lit, of course, by ETC Source Four fixtures.
ETCâ€™s architectural products and Smart Solutionsâ„˘ family have their own unique presentation. Storage sheds are wrapped in photographs of products and installations, which provide an eye-popping background for product demos. At these stations, guests will also learn about the Pharos AVC Audio Visual Controller and see its functionality in action.
A highlight of the ETC booth will be the presentation wall. Throughout the show, a multimedia presentation about ETC products will be shown on two 40â€ť flat-screen TVs. The comfortable seating area surrounding the wall will invite visitors to relax and take a few minutes to learn more about ETCâ€™s Complete Control.
ETC booth is #1515 at LDI 2006.