Madison, WI-based lighting manufacturer ETC (Electronic Theatre Controls, Inc.) has named Stan Deutsch Associates as its new architectural-lighting sales representatives. Based in Long Island City, NY, the firm will handle the New York City, Long Island, and Westchester territory.

Stan Deutsch Associates has extensive experience in the lighting industry, offering specification-grade products and services to architects, electrical engineers, lighting consultants, electrical distributors, and others since 1962. The firm will now offer the full range of ETC products, including Unison™ control systems, Irideon® automated fixtures, Source Four® -line fixtures, and architectural-lighting control systems.

The firm can be reached at 31-30 Hunters Point Avenue, Long Island City, NY, 11101, phone: 718-361-9150, fax: 718-482-0581, Web site: