Denny McLane, former director of sales and marketing for Level Control Systems, has joined BSS Audio USA as regional sales manager. McLane reports directly to sales and marketing director Paul Freudenberg.
Based in the Los Angeles area, McLane is currently responsible for overseeing the BSS-related activities of eight independent manufacturers’ rep firms that predominantly cover states west of the Mississippi River. He is also being called upon to provide personal support for consultants, contractors and end users, as well as conduct product training, particularly with regard to the Soundweb range.
McLane spent nearly four years at (LCS), which followed four years as a product manager for Aphex Systems. From 1981 through 1994, he owned and operated Sound Techniques, a regional sound company focusing on SR systems for hire and design/build contracting. A capable live sound engineer with many top talent show credits, McLane also served 11 seasons as sound designer for Shakespeare Festival/LA.
“Denny comes to BSS Audio with an abundance of experience and knowledge,” says Freudenberg. “On the brand representation front, he’s been a vital part of sales and marketing efforts supporting both sophisticated digital and analog signal processing products. And, as a former contractor, live sound engineer and recording engineer, he’s been out there in the trenches as well. Denny truly excels as a problem solver and we’re elated that he’s chosen to join our team.”
McLane is equally enthused about his new role: “BSS has forged a solid reputation for delivering products that are direct answers to customers’ needs. But it’s not just the company’s products that are great. Paul and his group back in Nashville have a genuine desire to provide the best possible support for their dealers, integrators and end users, and I’m glad to be part of that.”